/ Navistar Defense Website
Navistar Defense Website
How can a website showcase both current products and a legacy of excellence? The foundation of the success of Navistar Defense is the exceptional quality of their armored military trucks – a natural focus for their site redesign. At the same time, Navistar Defense wanted to create a stronger connection to the International brand on their vehicles. The company’s superb post-sales support and engineering stem from the company’s commitment to quality work. Navistar Defense challenged us to create a site celebrating their forward-thinking vehicles and their enduring reputation of reliability.
The redesign spotlights the pride and expertise of the people of Navistar Defense. Sections of the site are devoted to crucial post-sale components, like Lifecycle Support and Parts. The vehicle browsing experience has been updated with a unique filtering and sorting functionality; individual truck pages feature 3-D renderings for a 360 view of the site’s stars. The website also boasts a wide array of multimedia, including video of the vehicles in action and employee interviews. These components reinforce the core of the brand: Navistar Defense stands for quality International military trucks and quality service.
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