Navistar Defense Kiosk
Navistar Defense Kiosk at AUSA show in Washington, D.C.
Navistar Defense Kiosk at AUSA show in Washington, D.C.
Navistar Defense Kiosk at AUSA show in Washington, D.C.

Navistar Defense Kiosk

The Challenge

How do you fit your product line into a trade show booth when your smallest vehicle is ten feet tall and weighs over 40,000 lbs? This is the challenge that Navistar Defense faces as they promote some of the most technologically advanced defense vehicles in the world. With floor space at a premium, it is critical to find compact solutions for showing off the entire line-up of vehicles and demonstrating their capabilities in an engaging way.

The Solution

To save space, as well as to represent the vehicle line-up more thoroughly and take better advantage of a substantial library of multimedia, our solution is a large-format touchscreen kiosk. The application welcomes visitors to the Navistar Defense booth and allows them to explore in-depth information about the entire vehicle line-up. Users are able to sort vehicles by model, mission, terrain and other special features using a video game-like interface and familiar touch gestures. Each model is loaded with additional information such as background info, specs, photos, videos and 3D renderings. The final result is an application that is engaging and useful for customers and sales people alike.
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